How an Online Dating Company is Winning the Fight Against Fraud

[original published Feb 2020]

Challenge:

Chargebacks were already a problem for the dating site when it became clear that its sourced leads also contained significant fraud. At first the company wasn't able to clearly identify the fraud, and was at risk of losing hundreds of thousands of dollars annually.

Solution:

After implementing device intelligence at the payment integration point to reduce chargebacks, the dating site began using email verification at the point of registration. Now the company has end-to-end comprehensive information about the devices and email addressess being used to access its services.

Result:

Since using TruValidate device technology and email verification, the company's chargeback rate has remained below 1% and has reached a 4x ROI, significantly outpacing initial KPIs.