Ikano Bank U.K. Significantly Reduces Impersonation Fraud with Device Intelligence

Challenge:

Ikano Bank sought to protect customers from romance fraudsters without having to sacrifice the simplicity of their service offering, which is a major value proposition and point of competitive differentiation.

Solution:

Ikano Bank implemented TruValidate device intelligence. By identifying every device visiting their loan application page, Ikano can assess each device’s reputation and association with other devices.

Result:

Within six months of implementation, TransUnion stopped almost every instance of the impersonation-based fraud Ikano Bank was suffering, yielding an 850% ROI over that timeframe.