Poshmark selected TransUnion TruValidate™ Device Risk to better protect accounts based on its robust device data and flexible, customizable business rules. Device Risk tracks relationships between devices and accounts, leveraging device history and confirmed fraud reports from our global consortium of fraud analysts. Configurable to the unique needs of every organization, Device Risk helps organizations provide friction-right consumer experiences, mitigating fraud while letting legitimate consumers and applications through faster.
Implementing Device Risk enabled Poshmark to quickly assess risk and take action early in the customer journey. Poshmark applies Device Risk’s rich set of custom configurable rules to ascertain whether the user is risky or not. Device Risk uses configurable device intelligence and consortium data to determine the level of risk associated with an account:
- Over 10 billion known devices
- Over 100 million detailed known fraud reports
- A global consortium of fraud and security analysts
- Fraud evidence data that is retained for a minimum of 5 years from the time reported
Based on the Device Risk assessment, Poshmark can identify users who may proceed without additional friction, uncover users who need additional verification and protect their community by denying bad actors. Device Risk also helps Poshmark detect potential bot activity by assessing velocity and high-volume spikes in traffic.
Device Risk enables Poshmark to identify new and unknown devices that might have risk, which helps eliminate fictitious disputes, increases security for Poshmark and their community and improves customer experience for legitimate buyers and sellers.