Connected Consumers are Rewriting the Rules

This panel of seasoned investors will shine a light on the decisioning behind their investments in the technologies critical to solving the marketing world’s biggest consumer data, media fragmentation, and consumer experience challenges. They will share key learnings from decades of experience in the martech and adtech world. 

From the continued growth of streaming and retail media networks to the emergence of new channels in gaming and the metaverse, when it comes to innovation, the ad tech industry isn’t slowing down any time soon. In the final part of our three part series on trends shaping the future of the media world, practitioners driving the industry’s direction today discuss how they see it evolving in the next five years. 

We’re all talking about identity, but do we really know what that entails? Is anyone enabling omnichannel identity in a scalable way? And what does the future of identity look like from a practical perspective? Join experts from across the media marketing industry as they take a deep dive into how they’re approaching identity; where they’ve been placing their biggest bets; and how identity is shaping their businesses in 2023 and beyond.

Identity is the backbone of modern precision marketing, so understanding what separates the best-in-class identity solutions from the rest of the pack is instrumental to ensuring investments in identity are well-placed. In this keynote presentation, attendees will discover what implications a thoughtful approach to identity will have on their businesses and why they should be homing in on identity as a core success driver.

A firm understanding of consumer behavior, preferences and interests is crucial to enabling marketing success and strengthening business strategies against the forces of signal loss and deprecation. In this session, panelists discuss the building blocks of consumer data, the new rules of segmentation, and how to build a robust data strategy with consumers and privacy in mind.

There’s more to audiences than just demos: Today’s marketers can access more tools than ever to use audiences to better understand their customers and drive positive outcomes. In this session, discover how to build fully-realized strategies for onboarding and activation to maximize the potential of any audience.

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This panel will cover the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

You have the roadmap for what‘s next in omnichannel media — now it’s time to plot your course. In this fireside chat, President of Ad Sales at Univision Donna Speciale and CEO of MediaLink Michael Kassan unpack the evolving media landscape’s implications on today’s marketing efforts, and summarize their key takeaways.

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. In this session, Matthew Luhn, former 20-year Pixar story artist and animator, brings his experience creating and developing 10 blockbuster films at Pixar (including its first feature length film, Toy Story), and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences.

What will the media companies of the next decade look like? How will marketing strategies be impacted by advances in technology? And what do all these changes mean for your business? In this keynote address, you’ll find answers to all these questions as we chart the frontiers of tomorrow’s precision marketing and media landscape.

From the growth of digital out-of-home to the explosive advances in AI and Metaverse experiences, the digital marketing landscape is on the cusp of a transformational shift in how marketers reach their target audiences. Hear from industry innovators as they analyze what these emerging channels really are, what they mean for marketers and how they fit into forward-looking data, technology and marketing strategies.

From the growth of digital out-of-home to the explosive advances in AI and Metaverse experiences, the digital marketing landscape is on the cusp of a transformational shift in how marketers reach their target audiences. Hear from industry innovators as they analyze what these emerging channels really are, what they mean for marketers and how they fit into forward-looking data, technology and marketing strategies.

Marketers need to overcome their fears — in this brave new world — to continue to invest in the news as a key advertising channel. News audiences are more affluent and influential than those reachable in primetime or via general interest, lifestyle, and sports media. And the fears of bad associations or brand adjacencies have been largely debunked by multiple industry studies. These fears are costing marketers money.

With seismic shifts in technology, consumers, measurement and data, there’s no doubt that the marketing world is changing. To win in this new media landscape, agencies and brands must overcome the inertia of legacy best practices and prepare for a future where their current strategies just won’t work anymore.