Insurance Trends and Perspectives
Stay informed on trends shaping personal lines insurance with quarterly insights into consumer behavior, shopping activity and market dynamics from TransUnion®.
Evolving consumer behavior, retention trends and economic conditions constantly influence the personal lines insurance market. The TransUnion® Insurance Trends and Perspectives series helps insurers make informed underwriting and acquisition decisions with quarterly analysis of key indicators and trends driving growth and profitability. Explore the latest update and review past insights below.
Latest insurance trends and personal lines market update
The following recap of current shopping trends is an excerpt from the 2027 Personal and Commercial Lines Annual Insurance Outlook from TransUnion®. For additional insights into what insurance decision-makers need to consider in the coming year, download the report.
Consumer insurance shopping accelerated sharply in recent years as premium increases, inflationary pressure and carrier rate actions encouraged policyholders to look for alternatives. By 2026, shopping activity was nearly 50% higher than in 2021, reflecting how deeply comparison shopping had become embedded in consumer behavior (see Figure 1).
With shopping already at elevated levels and fewer new consumers left to enter the shopping cycle, sustaining the same pace of growth becomes increasingly difficult.
- Late-quarter declines signal normalization. Auto and property shopping growth turned negative toward the end of the quarter, with property experiencing the sharper decline. That reversal should be viewed in context: Shopping did not fall from an ordinary baseline but rather began to moderate after reaching levels nearly 50% above those recorded in 2021.
- Lower volume doesn’t mean lower competitive pressure. Years of elevated activity have made comparison shopping more familiar to consumers. Even as aggregate volumes normalize, carriers shouldn’t assume policyholders have become less attentive to price, coverage or alternative offers. The market may contain fewer active shoppers at any given moment, but those consumers remain highly contested.
- The shopping market appears to be entering a more mature phase. Price increases may create less incremental shopping than they did earlier in the hard market, while carriers face greater pressure to compete for a constrained pool of available customers. Growth strategies will need to balance competitive pricing with stronger retention, relevant cross-sell and earlier identification of policyholders at risk of leaving.
Insurance trends report library
Explore past insurance trends reports and quarterly snapshots to track how consumer behavior, market dynamics and industry trends have evolved over time.
- 2027
- 2026
- 2025
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About the Insurance Trends and Perspectives series
Launched in 2019, this series of reports and quarterly updates is designed to present insurance professionals with the latest market insights so they can make better-informed decisions about their underwriting, acquisition and retention strategies. By examining consumer shopping behavior for personal lines coverage, regulatory updates and other industry factors, TransUnion’s insurance industry analysts and thought leaders develop their findings and share them through an annual report — followed by quarterly updates throughout the year.
Developed with executives, underwriters, product developers, marketing directors and loyalty managers in mind, the TransUnion Insurance Trends and Perspectives series is the resource data-driven insurance leaders rely on to navigate today’s evolving market.
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