Q2 2026 Personal Lines Insurance Trends and Perspectives Report

Personal lines insurance shopping remains elevated for both auto and property. The challenge in the second half of 2026 will be to see how the current signs of shopping deceleration will impact purchasing for auto, homeowners and renters insurance.

TransUnion’s latest analysis dives into the details carriers can use when targeting consumers shopping for personal lines insurance, particularly since a few specific consumer cohorts may represent strong opportunities across both property and auto.

Download the report to learn:

• Which consumer profiles are poised to drive shopping for both auto and property insurance
• How changes in the housing market are influencing when individuals shift from renters to homeowners
• Why today’s renters have greater strategic importance, making them critical for future growth

For a deeper understanding of these trends and how they’ll impact your business during the next six months and beyond, explore the report.