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Enhance your marketing game plan for March Madness

Optimize player acquisition and engagment with TruAudience marketing solutions for US Gaming


Player data is one of your most valuable assets. When a major sporting event is approaching, be sure your data strategy enables you to segment and target current players more effectively, deepen engagement with VIPs and other high-value players, build audiences with similar attributes to your current players, and deliver personalized messaging and offers to attract and acquire new players.  

After campaign launch, continuously measure metrics to learn what worked and what didn’t, helping inform and refine your marketing efforts for the next big game.

Learn more about all TransUnion solutions for the US gaming market