Use our data resources to anticipate small business needs and target the right companies
Small business represents a major opportunity. However, you need to fully understand which businesses to target and when. TransUnion’s predictive and relevant data offers lenders a comprehensive view of small businesses and gives you greater insight as to their challenges, needs and financial stability. In addition to seeing which businesses are likely to perform well, you can segment them by what your ideal customer looks like. Then you can design timely and effective marketing efforts tailored specifically to your business. Small businesses are looking for expertise and reliability and want to establish a solid relationship with a lender. Offering the right businesses the right products at the right time can mean improving customer loyalty, reducing your risk and increasing your bottom line.