Build and segment credit-eligible audiences using an intuitive drag-and-drop tool to create prescreen decision flows using your risk criteria and models.
TruIQ Credit Strategy Studio
Build and deploy batch prescreen campaigns in days with a self-service SaaS tool made for speed, precision and control.
Product Capabilities
Simplified credit decisioning
Access TransUnion® data on demand, build audiences with low-code tools and test decision flows instantly.
Unified workflow
Governed, role-based access with seamless UI for building, reviewing and approving prescreen audiences.
Data linking and enrichment
Link and match first-party data with pseudonymized credit data for risk-aligned targeting.
HOW IT WORKS
TruIQ Credit Strategy Studio
This SaaS-based solution gives you more control over prescreen audience development.
- Load your first-party data into TruIQ Credit Strategy Studio, powered by OneTru — TransUnion’s solutions enablement platform which provides a unified, cloud-native experience
- Link and match your data to pseudonymized TransUnion credit data
- Use the no-code canvas to create credit-eligible prescreen audiences with custom criteria and integrated models
- Run simulations and scenario comparisons as needed to test audience segments and generate ideal population counts
- Review and approve audiences with built-in compliance controls
- Finalize and share your list for re-personalization and activation
Learn more about TruIQ Credit Strategy Studio
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