Empowering the Modern REALTOR: A Framework for Faster, Safer, High‑Confidence Workflows

Speed, accuracy and agent safety are keys to success in today’s real estate industry, yet too many real estate professionals are forced to rely on fragmented tools that slow momentum. Agents toggle between platforms, manually reconcile inconsistent data and manage safety risks with limited support - resulting in reduced efficiency, weaker insights and a diminished competitive edge. 

A 2026 study from Forrester Consulting, commissioned by TransUnion®, examines how these challenges play out in the real world - and what real estate associations and brokerages can do to better prepare their members and agents. 

The Forrester study examines:

• How fragmented tech stacks hamper agent productivity 
• Which vital, competitive insights agents say many tools lack 
• How agents react to the idea of a consolidated workflow platform 
• Why agents view safety and identity checks as core needs 
• How real estate organizations can strengthen agent outcomes 

Read the study to understand how brokerages and real estate associations can empower agents and encourage greater success.

Get your copy now.

TruLookup for Real Estate is provided by TRADS, a TransUnion company.