Build a Better Data Foundation With a Complete View of the Customer

Today’s data landscape has been thrown into chaos by intensifying fragmentation, regulatory uncertainty, and tectonic shifts in how consumers interact with media and technology.

But as TransUnion VP of Channel Management Douglas Feit explained in an interview with Ryan Green from Data Cloud Now, futureproofing your business even in the face of these challenges is far from impossible. By investing in the foundational customer data that underpins modern business technologies and capabilities — from AI to identity resolution and everything in between — today’s data professionals can take back control and realize the full value of their investments across use cases.

To hear more from Douglas, watch the full interview.