Building Two-Way Trust for Financial Services

In the financial services industry, trust is a critical component of positive customer interactions. But between robocalls, anti-robocall mandates and call spoofing, call authentication can mistakenly label calls as spam and even block them. In fact, close to 90% of calls to customers go unanswered.

It’s vital financial institutions (FIs) ensure outbound calls correctly display who’s calling with proof of authentication, and employ trusted solutions like Branded Call Display (BCD) to customize the mobile display — boosting chances of answered calls. Watch our video which discusses how FIs can reliably and effectively facilitate two-way communications with customers, as well as:

• Why trust in the phone channel is especially critical in financial services
• How we can help FIs improve answer rates
• Why call authentication is so essential and how it works