How Customer Segmentation Provides Actionable Insights That Drives Marketing Success

Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, Senior Manager of Marketing Solutions Consulting Services at TransUnion, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers. Jonathan has built custom segmentation frameworks for clients from a wide range of industries, leveraging demographic, psychographic, first-party, and third-party data assets to provide an actionable roadmap to their strategy. Our five-minute video, developed in partnership with eMarketer Insider Intelligence, will show how segmentation can help you hit your goals.