Q. It’s been over three years since the introduction of STIR/SHAKEN call authentication. Is it working?
Jon Peterson is Fellow and Vice President Research & Consulting at TransUnion.
Robocalls, call spoofing and fraud erode trust in the phone channel and impact all consumers. We interviewed Jon about how STIR/SHAKEN, which has been deployed in the US and Canada, is helping address those issues; what the future looks like for call authentication internationally; and how solutions like branded calling help consumers transact with confidence. Here’s what he said:
Q. It’s been over three years since the introduction of STIR/SHAKEN call authentication. Is it working?
Q. Is there enough standardization in the US when it comes to how calls are labeled?
Q. Beyond STIR/SHAKEN, what else should be done to help prevent robocalls?
Q. What can regulators do to help solve the global robocall problem?
Q. What can operators do to help solve the global problem of robocalls?
Q. What does the future of international call authentication look like?
Q. Nearly 25% of enterprise calls are marked as SPAM or blocked. How can a business know when this is happening?
Q. What are the benefits of branded calling?
Q. Why is call authentication so important for branded calling?
For a recap of Jon Peterson’s interview, read the blogs:
Jon is a Fellow and Vice President, Research and Consulting, at TransUnion. He is very active in the Internet Engineering Task Force (IETF), having served as co-Area Director of the Transport area, the Real-time Applications and Infrastructure (RAI) area, and then the Internet Architecture Board (IAB). He has considerable experience in Internet governance and the design of protocol standards. His work has also extended to numerous other standards and technical coordination organizations, including the ITU-T, the Liberty Alliance, and ICANN, where he served on the Security and Stability Advisory Committee.