Secure Branded Calling Hinges on End-to-End Call Authentication

To conduct business confidently, consumers and businesses must be certain they can trust the identity of the caller. Branded calling enables businesses to add rich call content like name, logo and reason for the call to the mobile display — so customers recognize who’s calling and answer.

But even that isn’t enough to ensure the call really is from who it says.

It’s through the powerful combination of rich call content and end-to-end call authentication that secure branded calling enables businesses to reach more customers and improve their experiences — while reducing call spoofing and fraud.

TransUnion call authentication offers an additional layer of protection by leveraging STIR/SHAKEN call authentication — along with our end-to-end call verification process. Learn about our four-step process. 

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