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TransUnion Sets a New Bar for Accuracy in the Field of Identity Resolution

In this episode of “Powered by Snowflake” host Daniel Myers queries the mind of Neustar, a TransUnion company's, Head of Product and Customer Intelligence, Ryan Engle. Neustar is an Identity Resolutions Platform responsible for powering more than 90% of caller ID in the United States. 

This conversation covers fascinating topics such as the challenges of sharing customer data in a highly regulated industry, how the Native Application Framework allows Neustar to work directly within their clients’ environments, and how Snowflake “auto-magically” keeps data fresh and up to date. 

The “Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake.