08/03/2026
Video
Consumers are cautious about answering calls they don’t recognize. Robocalls, spoofing and fraud have made it harder for legitimate businesses to connect with customers — even when calls are important.
TransUnion® Trusted Call Solutions help businesses make outbound calls more recognizable, trusted and secure. With branded calling, call authentication and spoofed call protection, enterprises can engage more customers while helping safeguard consumers and brand reputation.
Watch this short video to learn how your business can:
Your outbound calls are only effective if customers answer. Trusted Call Solutions — with authenticated branded calling and spoofed call protection — help organizations better connect with consumers by creating clearer, more trusted calling experiences.
Connecting with consumers is increasingly difficult. Wary of robocalls, calls, spoofing scams and fraud, consumers aren't answering the phone or engaging. On top of that, legitimate outbound business calls are getting mislabeled as spam or blocked. There's just not enough information for consumers to trust.
Who's calling? When consumers don't answer, your business suffers and customers miss important calls.
Eighty-six percent of businesses surveyed believe the phone is the most important outbound channel for meeting customer service goals and increasing revenue.
With Trusted Call Solutions, you can enhance engagement, improve the customer experience, reduce fraud and increase revenues. Our suite of award-winning solutions helps ensure calls get through by reducing legitimate calls from being marked as spam or blocked. Reduce fraud by digitally authenticating calls and add identity and context to the call display for improved engagement. Seventy-eight percent of consumers said the voice channel is important when communicating with businesses.
Consumers especially prefer the phone to discuss something personal, resolve urgent customer service issues and/or communicate a complex situation. Our trusted call solutions include Caller Name Optimization, Branded Call Display and Spoofed Call Protection with brand protect. Caller Name Optimization helps ensure calls get through by working to reduce accidental call mislabeling and blocking.
Branded Call Display lets you add your business name, number, logo and reason for the call to the mobile display. Spoofed call protection helps stop bad actors from duping consumers, allowing businesses to safeguard their brands while protecting consumers from scams and fraud. Now, organizations and consumers can transact with confidence and achieve great things.
Enterprises can also safeguard their brand identities and reduce fraudulent calls with Brand Protect. Connect better with trusted call solutions.