09/21/2026
Video
How Walnut Insurance Builds Trust, Deepens Engagement and Supports Growth With Cyber Protection
In a crowded digital insurance market, Walnut Insurance’s partners need online experiences that aren’t just convenient but trusted by customers as well. Those experiences must give customers confidence in the insurance products and services being offered. In this testimonial, Walnut Insurance shares how adding TransUnion® TruEmpower™ Cyber Protection to its offering helped strengthen its value to partners by helping inspire meaningful customer engagement. For example, one of Walnut’s partners recently saw a nearly 17% lift in policyholder conversion after bundling Cyber Protection with its core Credit Production and Overdraft product. Watch to learn how cyber protection can help deepen relationships, differentiate offerings and support opportunities for growth.
What you’ll learn
- Why building trust is central to Walnut Insurance’s cyber protection strategy
- How policyholders actively engage with cyber monitoring, signaling they recognize its ongoing value
- How cyber protection helps strengthen the value Walnut Insurance delivers to partners
- How deeper engagement and partner relationships support new and existing business growth for Walnut Insurance
Building trust into digital insurance experiences
As a digital-first company, Walnut Insurance distributes insurance products through its partners’ apps and online experiences. The company added TransUnion TruEmpower Cyber Protection services to help partners create more robust, trusted digital experiences for customers.
Walnut Insurance needed a flexible approach that could meet the specific and varied needs of its partners and their digital environments.
Supporting engagement, differentiation and growth
Walnut Insurance uses TransUnion TruEmpower Cyber Protection to augment its core products and give partners a more holistic offering. As partner interest has increased, Cyber Protection has become a more prominent component of the digital insurance experiences Walnut helps deliver.
When partners choose to bundle TransUnion TruEmpower Cyber Protection with core products, the impact can be extended. A Walnut partner recently bundled its Credit Protection and Overdraft product with Cyber Protection. By strengthening customer value with the accretive service, the partner reported an almost 17% lift in program conversion.
Ongoing customer engagement has also become an important indicator of the Walnut program’s success. Partners can see customers logging into the cyber protection dashboard, adding personal information for monitoring and returning to review their protection status, highlighting the importance these capabilities provide.
Delivering value across programs
Walnut’s experience echoes results TransUnion has recorded across other insurance programs. For example, in a pilot program for another TransUnion customer, an existing personal cyber program recorded a 46% increase in auto enrollments after adding TruEmpower Cyber Protection services — while more than two-thirds of policyholders retained their personal cyber endorsement.
The outcomes seen by both Walnut and this other TransUnion insurance customer underscore how cyber monitoring and protection can help strengthen long-term policyholder relationships and enhance overall insurance offerings.
Speak with a cyber protection specialist
Interviewer: Why did Walnut Insurance add cyber monitoring to its offering?
Henry Vettivelu, Walnut Insurance: We’re a fully digital company, and so when we offer insurance products to our partners, it’s always either through their apps or online.
To provide that additional level of protection for our partners to create that trust is one of the main reasons why we use the product.
Interviewer: What’s been the biggest surprise from cyber protection?
Henry Vettivelu: I think the most surprising thing around it has been the level of engagement that we’ve seen from customers.
Seeing our partners’ customers actually log in to the dashboard, upload their PII or their personal identifying information to be secured, and actually actively looking at what’s happening in the dashboard is probably something we didn’t think would be one of the core factors.
Interviewer: Why choose TransUnion as a cyber protection partner?
Henry Vettivelu: TransUnion had the best product and the most flexibility when it came to how we want to deliver the product to our partners as well, and that was a really easy decision in the end.
Interviewer: How has TransUnion Cyber Protection helped you differentiate?
Henry Vettivelu: We’ve been using cybersecurity as a tool to help augment the value proposition we deliver. And so we have our core products and services, and we attach this onto that as well, which helps our partners actually see this holistic coverage that we provide.
That, for us, has helped not only grow new business but actually expand and deepen with our existing customers, and our existing partners to help them drive stronger relationships with their customers and, in turn, with us as well.
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