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TransUnion is continuing a sweeping technology transformation — building on our credit reporting agency legacy with the introduction and rollout of our new solution enablement platform for managing, governing, analyzing and delivering data and insights. We call the platform OneTruTM.
The result? More streamlined workflows — leading to more robust, data-driven consumer insights that fuel smarter and faster business decisions for customers.
By leveraging advanced artificial intelligence (AI) and machine learning (ML) technologies, OneTru will help customers solve complex data issues, break down data silos, and learn more from the wealth of information available in our ever-evolving digital world.
In today’s global, tech-driven economy, consumers now hold most of the power. They want their transactions to be faster, safer and tailored specifically to them. At the same time, they’re increasingly skeptical of how their data is being used. In short, they're demanding both privacy and opportunity.
On the flip side, businesses must adapt to this evolving economic landscape of increasing expectations and decreasing loyalty. To earn and keep customers, they need to shift how they make decisions, and work to build consumer trust and foster loyalty. For businesses, establishing trust starts by effectively using data to gain a more thorough understanding of the consumers they serve.
Whether it’s a lender trying to better assess a consumer’s trended credit history; a marketer seeking high-converting audiences; or a retailer attempting to thwart fraudsters, consumer data has never held a more powerful role in society.
OneTru helps TransUnion customers maximize the value of consumer data by providing a TruTM picture of every consumer: a robust view of each person created from public and proprietary data combined with accuracy and relevance:
- Proprietary data: Permissible access to public and unique data elements can together provide a contextualized, multilayered understanding of a person, including their financial behaviors, assets, buying preferences, relationships and other distinct attributes.
- Accuracy: Billions of online and offline, personal and digital identity fragments are matched to a persistent key with precision to securely provide the best foundation for building an accurate picture of each consumer.
- Relevance: These identity insights are generated from recent, observable events, patterns and behaviors, ensuring relevance when needed.
Moreover, OneTru allows for seamless collaboration between TransUnion data scientists and customer teams to fine-tune strategies and create custom models. And with strict, user-based permissions and access controls, OneTru helps ensure regulatory compliance and uphold consumer privacy standards. All of this will make it simpler (and more intuitive) for businesses to obtain the insights they need and take swift action.
Bottom line: Because of OneTru, what used to take weeks or months, will take mere days.
The beauty of our business is many of the same capabilities can be used across the data analytics value chain — regardless of use case. However, fragmented data sources associated with siloed platform functionality can bog down access to those capabilities and increase time to insights. In other words, our data and products are only as valuable as the tech that delivers them.
“OneTru aims to provide a uniform, consistent data processing platform to better ensure accuracy and deliver greater efficiencies for internal uses,” said Venkat Achanta, Chief Technology, Data and Analytics Officer at TransUnion.
OneTru compliantly connects separate data and analytic assets built for credit risk, marketing and fraud prevention, and concentrates them into a single, layered and unified environment that sits at the core of the business. Altogether, it looks like this:
1. The data management layer enables rapid, streamlined and permissible access to TransUnion’s stores of public, proprietary, online, offline, credit and noncredit data — in accordance with laws and regulations in every jurisdiction where we operate.
2. The identity layer matches online and offline, personal and digital identity fragments to a person or entity with speed and precision to resolve identities for each use case.
3. Next, the analytics layer enables the combination of human intelligence, AI and machine learning to generate actionable insights from shared analytic tools across credit, marketing and fraud mitigation.
4. Finally, the delivery layer leverages a unified data governance framework and permission-based access controls to help ensure legal and regulatory compliance, auditability, and the opportunity to easily revisit models as necessary.
Ultimately, this gives our customers a Tru picture of consumers — faster than ever before.
"TransUnion has brought together the complementary assets we’ve built and acquired in recent years to streamline data access, and maximize the speed and quality of analytics and the decisions they drive," said Chris Cartwright, President and Chief Executive Officer at TransUnion.
Take TransUnion’s vast repositories of data, pair them with responsible use of advanced AI and ML technologies, and the only thing left for us to ask customers is… what can’t you accomplish?
Following our hybrid-cloud migration to AWS and GCP, our proprietary, cloud-native platform will deliver high-end services with added assurance our datasets are uniform and consistent.
OneTru’s (AI) and (ML) capabilities will help our clients break down data silos and learn from available information in our emerging digital world. For example, OneTru will enable knowledge graphs that improve identity resolution for fraud use cases by linking structured and unstructured data. This will help identify fraudsters at a high rate while also minimizing false positives and friction for legitimate customers.
TransUnion has grown way beyond our credit reporting roots, and along the way, we’re transforming our technology infrastructure and changing how businesses use data to build trust and loyalty with consumers. OneTru is the manifestation of that technology transformation. Our unified approach will result in three key outcomes for our customers: more accurate identity resolution, more robust and contextualized insights, and greater adaptability to changing regulations.
Over the next two years, we’ll continue to build out the OneTru platform and its associated capabilities while further consolidating our products, data and analytics. So, stay in touch with us! You can learn more about OneTru and our line of business solutions by clicking here.