TransUnion has announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time for one-to-one addressable marketing.
TruSignal’s TruAudience® Platform leverages offline data to build and distribute custom, people-based audiences. TruSignal quickly translates multiple data points into insights and effective audiences, which leads to higher return on advertising spend. The combination of our technologies and information allow TransUnion’s inherent accuracy to operate at scale.
The way businesses interact with their customers is now led by data and analytical decision making – something we excel in at TransUnion. Our history of leveraging data to develop rich insights and products, combined with TruSignal’s industry-leading rapid modeling and technology platform, has the potential to be a critical part of shaping the future of the industry and how consumers will experience the brands they engage with.
We are committed to developing market leading solutions for digital marketing. Leveraging our robust consumer data footprint, our deep data modeling and analytics capabilities, our technology assets and the priority we place on data stewardship, TransUnion is continuing to evolve and expand offerings in the digital marketing and media industries. This acquisition and commitment to the digital marketing ecosystem builds upon our recently announced partnership with Tru Optik, and will allow us to bring greater speed, scale and depth to our solutions.