How Aerie Evolved Its Marketing Through Customer-Centricity With TransUnion

Aerie, a lifestyle clothing company, came to TransUnion^® with a question: In a world where budgets are under constant scrutiny and return on ad spend (ROAS) is king, how could its marketing justify long-term brand investments?

It wasn’t an easy question. But as Aerie discovered, it did have a deceptively simple yet powerful answer: By knowing your customer.

In partnership with TransUnion, Aerie developed in-depth customer profiles that helped it align all parts of its business — from marketing to finance — to a central, customer-centric strategy. In this way, every team could realize the full potential of marketing activities, regardless of whether they were geared toward short-term returns or long-term growth. This newly unified approach helped Aerie:

• Increase transactions by 20%
• Boost revenue from paid investments by 35%
• Further increase incremental ROAS by 5%
   

Explore the full case study to learn more.