Boost Marketing Results with TruVision Trended

Lenders are constantly testing their prescreen strategies, typically with multiple strategies running at any time. Arvest Premier Solutions, a division of Arvest Bank, wanted to boost their direct market campaign results by incorporating consumer risk and financial characteristics.

Read the case study to learn how Arvest partnered with TransUnion to use TruVision Trended credit data to increase overall bookings, specifically within targeted risk tiers.