Filling the Blanks: How a National Insurance Provider Enriched Its Customer Profiles With TransUnion

A leading US insurance company was facing a familiar challenge: It wanted to deliver the personalized experiences its customers expected, but gaps in its customer data stopped it in its tracks.

To move forward, its marketing and data teams needed a way to fill in the blanks. By conducting an in-depth Data Health Assessment with TransUnion^®, this insurer was able to gain fresh perspective on the data it was missing — and how the right identity partner could help expand its understanding. It realized it could:

• Match 99.5% of its customers to real, verified identities
• Enhance 82% of its records with a full set of PII (name, phone, address and email)
• Add multiple phone numbers to over 90% of records

To learn more about how a Data Health Assessment could help you see your customers more clearly, download the full case study.