GALE Boosts Customer Acquisition With Identity-Based Models

Balancing acquisition costs with growth objectives is a marketing challenge as old as time — and one marketers have been building strategies to overcome for decades.

But as the number of available platforms and touchpoints available to marketers expands in the digital era and consumer identity grows more complex, marketers are finding they face compounding challenges: Before they can even think about delivering value, they need to sort through a sea of data to identify the right customers and craft relevant messages.

This was the challenge faced by integrated business agency GALE as it sought to help one of its clients (a major home improvement brand) overcome ballooning customer acquisition costs. By marrying TransUnion^® data with its existing customer datasets, GALE was able to help its client gain deeper insight into its media performance by channel and route investments accordingly — all while simultaneously expanding reach.

To learn more about how GALE worked with TransUnion to enhance its client’s underlying customer data and boost ROI, download the full case study.