Global Hospitality Company Enhances Its Customer Segmentation Approach

Effective customer segmentation is all about insights — after all, when you have a robust view of who your customers really are, you can more effectively reach them with more meaningful messages.

But when insights are lacking and data is inconsistent, reaching your target audiences in the right places and with appropriate creative treatments is all but impossible. This is precisely the challenge faced by one of our clients, a global hospitality brand. While it had sufficient information on customers enrolled in its loyalty program, it had comparatively little insight into travelers who booked through external sites and agencies — creating a significant blind spot.

To resolve this issue, the brand partnered with TransUnion^® to enrich its data and power more effective segmentation. Ultimately, it realized a 5% increase in incremental revenue and a 4.5x boost in first-year ROI — driven by onboarding optimizations.

To learn more, download the full case study.