Leading Retail Bank Enhances Customer Understanding Through Segmentation

“Know thy customer” has long been a core tenet of marketing, but in today’s chaotic media landscape and with consumer behavior changing daily, the notion is something that’s never been more challenging to get right.

A leading retail bank faced this very problem when analyzing its website traffic. Despite possessing extensive data on its customers, the bank knew next to nothing about non-converters — the vast majority of visitors to its site.

By matching its user database to TransUnion’s robust identity spine, the bank dramatically deepened its insights into this vast, untapped audience of users — both authenticated and not. This expanded understanding enabled the bank to develop more precisely targeted strategies, and craft more relevant and effective messaging.

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