- Valuable CRM research, including how often consumer contact information changes
- Ways to better ensure you’re working with high-quality, up-to-date customer contact data
- A roadmap for creating a more successful contact strategy
According to a study of over 1,000 US consumers, only 1 in 5 emails are opened and 1 in 10 phone calls are answered. With consumers’ lives and personal contact details in flux, maintaining healthy customer relationship management (CRM) data is a challenge — resulting in lost revenue, wasted time, customer dissatisfaction and more. The good news is your organization doesn’t have to suffer these consequences.