Incrementality Done Right

Channel fragmentation. Data deprecation. Shifting consumer behaviors. New competitors. Growing pressure from the CFO office. It's never been harder to be a marketer.

To thrive in this new environment, you need long-range planning tools like MMM and MTA but also short-range measurement capabilities to help you make quick, tactical decisions based on realities on the ground. That's where incrementality testing comes in.

With incrementality testing in your quiver, tests and experiments can be up and running in no time to measure any part of your campaign and prove its value to all stakeholders. But not all tests are created equal. In this new eBook from TransUnion, you'll learn about three top testing approaches:

Download Incrementality Done Right: Using the Right Tests and Experiments to Measure the Incremental Impact of Marketing to find out what those testing techniques entail and what their respective strengths and weaknesses are. We'll also tell you what to look for in a testing partner and what questions to ask to quickly get up to speed.

Do incrementality right and get the answers you need to deliver positive results for your business.