Measures That Matter

Finding value in negative email KPIs

Today, enterprise organizations seem to have more difficulty getting an email to a consumer’s inbox than a paper letter to their mailbox.

This is troublesome because enterprises turn to email communications for customer outreach because of its speed, low cost and consumer preference. And while delivering an email that’s trustworthy, compelling and timely seems to be a straightforward goal, there are challenges that leave enterprises wondering if it’s actually working.