The popularity of retail media networks is rising across the digital media ecosystem. As this important channel gains momentum — amid a time when marketing budgets are under increasing scrutiny — retailers must understand how to utilize marketing solutions to improve the monetization of RMNs while creating deeper connections with customers.
As the industry grows and continues to evolve, knowing what pitfalls to watch for and how to maximize your RMN opportunity is crucial. Read this eBook to learn how to: