As data-driven decision-making is adopted more broadly throughout organizations, the need for reliable advanced analytics is stronger than ever. The analytics value chain — sometimes called the analytics lifecycle — defines the steps required to transform raw data into actionable insights. Like most chains, the analytics value chain is only as strong as its weakest link.
To optimize business outcomes, each step should build upon the last to deliver reliable insights upon which decisions can confidently be made. This eBook illustrates those steps — alongside common challenges to their successful execution — and TransUnion solutions for overcoming those obstacles.