Trust Is a Two-Way Street: How Technology Improves Utility-Customer Relationships

Caller ID spoofing and fraudulent calls are on the rise — and utilities are increasingly being used as a front for scams. These attacks don’t just target your customers; they erode trust, damage your reputation, and impact customer satisfaction and net promoter scores (NPS).

The TransUnion^® Utility Dive Playbook is your essential guide to proactive fraud prevention. It reveals how to go beyond warnings to adopt real-time solutions that help stop fraud before it reaches your customers. With TransUnion’s end-to-end call certification and identity verification, utilities can more effectively:

• Detect and block spoofed calls in real time
• Prevent impersonation and identity theft
• Ensure only verified calls reach customers
• Build trust through secure, recognizable communications

Fraudsters are using increasingly deceptive tactics, including:

Fake shutoff threats — claiming a bill is unpaid and demanding immediate payment

Phony account setups — used to steal personal information under the guise of issuing credits

Malicious emails — containing links that install malware or harvest data

Imposter visits — where scammers pose as utility workers to commit theft or fraud

Trusted Call Solutions from TransUnion help block these threats before they take hold — protecting your customers and brand.

Download the playbook now to discover how to deliver trusted, secure communications and build lasting customer confidence.