Get Ready to Ace Back-to-School Shopping Season

The back-to-school shopping season is one of the biggest retail events of the year — second only to the winter holidays. 

With so much attention and activity, ensuring your marketing strategies are ready is crucial to success, especially as the media landscape becomes increasingly fragmented and budgets tighten across the board.

Thankfully, you’re not in this alone (or without a study guide). Download our infographic for key details on how TransUnion can help you make the most of your back-to-school budgets by exploring how:

• Back-to-school purchasing behaviors are shifting
• Media consumption habits change with children present in the home
• TruAudience® AdAdvisor audiences can help you fine tune your targeting without sacrificing scale
• And more