MYTH: Customer acquisition is strictly a lower funnel activity.
Acquiring new customers is crucial for every business. However, many organizations operate in silos with business line managers or sales teams primarily responsible for driving the final customer conversion, such as getting those targeted to complete a new application for a credit card, insurance policy or phone plan.
Download the infographic "Future of acquisition marketing: Busting One of the Biggest Myths in Acquisition Marketing" to learn why:
Interested in finding out more? You can download The Future of Acquisition Marketing Playbook—Debunking the Myths of Customer Acquisition for the full report.