Prepare for the Streaming Future With a Data Marketplace

In 2022, ad-supported video on demand (AVOD) took the streaming spotlight with major platforms like Netflix and Disney+ launching ad-supported tiers.

This expansion of AVOD offerings means more opportunities for media buyers to reach connected consumers, though with the forces of data deprecation and fragmentation still persistent in the streaming ecosystem, reaching the right audiences is often easier said than done.

Download TransUnion’s new infographic — The Data Marketplace: Unlocking the Potential of a Streaming Future — to explore how:

• AVOD’s explosive growth is changing how consumers interact with media
• Fragmentation and signal loss are making it more challenging than ever for advertisers to reach their target audiences
• The TruAudience™ Data Marketplace can support streaming audience strategies with scale, accuracy and trust