The High-Risk, High-Reward World of Audience Targeting

As the number of targeting options available to marketers has grown, so too has the potential upside to getting that targeting right — as have the risks of getting it wrong.

Our infographic — The High Risk, High-Reward World of Audience Targeting — provides an in-depth exploration of new research from TransUnion®, and highlights the massive gap in return on ad spend (ROAS) we observed between the best and worst targeting decisions informed by real-world performance data, including:

• How even a single targeting decision can increase ROAS by as much as 97%
• Why multidimensional targeting can have a compounding effect on performance
• Where marketers should be focusing to maximize upside and limit risk