Why Too Many Tools are Holding Real Estate Professionals Back

Brokerage leaders and real estate associations invest heavily in technology to help agents compete, comply and grow. But more tools haven’t delivered greater efficiency. Today’s disconnected systems, multiple logins and manual workarounds create friction across core agent workflows — from prospecting and contact verification to safety and risk assessment. The result: slower productivity, inconsistent adoption and unrealized ROI on technology investments.

A recent survey of real estate professionals  commissioned by TransUnion^® and conducted by Forrester Consulting gave insight  into how today’s agents experience their technology stack and what they expect instead.

In the infographic below, get an at-a-glance look at the insights shaping how forward-thinking brokerages, multiple listing services (MLS) and associations think about real estate technology and learn:

• Where fragmented tools create hidden drags on agent productivity and performance
• Why agents are forced to juggle multiple solutions for routine, high-value tasks
• The benefits agents associate with consolidating workflows, including time savings, stronger conversion and greater confidence
• What this shift means for the brokerages and associations focused on agent enablement, retention and competitive differentiation

These insights help leaders make more informed decisions about their real estate technology strategy — decisions that directly impact agent adoption, satisfaction and success.

Consolidation isn’t about adding another tool. It’s about simplifying access to the right insights at the right time — so real estate professionals can move faster, work safer and focus on what drives results. With TransUnion’s TruLookup®  for Real Estate, you can do just that.

TruLookup for Real Estate is provided by TRADS, a TransUnion company.