Make Your Marketing Shine This Holiday Season

The winter holidays make up the biggest (and busiest) shopping season on the calendar. For consumers, this means a deluge of advertising messages — and for marketers, it means fierce competition for attention.

To help ensure your messages stand out this holiday season, we leveraged the power of TransUnion® TruAudience® Consumer Insights to uncover traits and characteristics intrinsic to high-value holiday shoppers. In our newest infographic — Make Your Holiday Marketing Shine — we’ve assembled these insights to give you the inside track on holiday shopper media preferences and beliefs, including:

• What sites and apps they’re frequently using

• Where they’re most engaged with media

• Their attitudes toward shopping and gift buying