This summer, more than 3 billion consumers will tune in to watch elite athletes from around the world compete at the 2024 Summer Olympics in Paris.*
The coverage surrounding the games will be unprecedented, creating a golden opportunity to deliver engaged audiences to your clients.
But to capitalize, they must have the right spectator data — and the right technology.
Download this fact-filled infographic to learn how TransUnion TruAudience® Data Marketplace delivers Olympic audiences. Highlights include:
● A snapshot of who will be watching and how they’ll tune in
● How you can activate high-quality audience data at scale
● Tips for deploying a unified data strategy across direct and programmatic buys
● And more
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