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An Opportunity Like This Comes Around Once Every Four Years


This summer, more than 3 billion consumers will tune in to watch elite athletes from around the world compete at the 2024 Summer Olympics in Paris.*

The coverage surrounding the games will be unprecedented, creating a golden opportunity to deliver engaged audiences to your clients.

But to capitalize, they must have the right spectator data — and the right technology.

Download this fact-filled infographic to learn how TransUnion TruAudience® Data Marketplace delivers Olympic audiences. Highlights include:

●       A snapshot of who will be watching and how they’ll tune in

●       How you can activate high-quality audience data at scale

●       Tips for deploying a unified data strategy across direct and programmatic buys

●       And more



* Jessica Sloan, “Advertising Around the 2024 Paris Olympics: Who Will Be Watching, and Why?” October 12, 2023, Cox Media.

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