Driving Affordability: Auto Refinance Opportunities in Today’s Market

With high vehicle costs and rising financial pressures, consumers are actively seeking ways to lower their monthly payments. As interest rates begin to ease, millions may now qualify for auto refinancing — creating a prime opportunity for lenders to grow portfolios and support financially strained borrowers.

TransUnion’s latest study explores the current scope of this refinance opportunity, what’s motivating consumers to act and how lenders can more effectively reach them.

Download the market brief to discover:

• What savings thresholds drive refinance decisions
• How many consumers are currently refinance-eligible — and how that could grow
• Why refinance loans outperform purchase loans
• How to use consumer insights to improve marketing and engagement