Harnessing the Growth of Super-Apps and Digital Wallets

Today’s consumers hold significant power, which means brands must be willing to meet their high expectations and demands for seamless digital experiences. As such, we’ve seen the emergence of market drivers — like super-apps and digital wallets — which are transforming the digital customer experience on a global scale.

In this guide, we explore:

• The benefits and challenges digital wallets and super-apps offer businesses and consumers
• How these innovations are poised to disrupt traditional banking and payment services
• Steps businesses can take to protect accounts throughout the customer lifecycle