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H1 2025 Update: State of Omnichannel Fraud

05/06/2025
Video

Watch the video for key takeaways from our latest State of Omnichannel Fraud Report, including:

  1. The stolen identity data supply chain has changed focus from quantity to quality
  2. Cybercriminals are shifting digital fraud strategies to hone in on short-term payoffs
  3. Consumers and lenders are reporting significant fraud losses

Download the full report for more fraud trends and insights aimed at helping your organization increase customer satisfaction, reduce fraud and improve business performance.

Recent fraud trends point toward an apparent shift in strategy as fraudsters use exposed identity data to acquire high-success, short-term payoffs in 2025.

Bringing together relevant trends, benchmarks, and identity and fraud expertise from across our organization is the TransUnion H1 2025 Update to the State of Omnichannel Fraud Report.

Here are key findings based on proprietary insights from TransUnion's global intelligence network and a specially commissioned consumer survey in 18 countries and regions.

First, the stolen identity data supply chain changed focus to quality over quantity.

There was a 34% rise in US data breach severity from 2023 to 2024; the highest going back to when TransUnion started measuring for this study in 2020, but a 45% decrease in breach volume year over year.

Second, cybercriminals shifted digital fraud strategies to focus on short-term payoffs.

There was an 11% increase in financial transactions suspected to be digital fraud attempts last year over 2023, representing the transaction type with the biggest growth in digital fraud in 2024.

And from 2023 to 2024, suspected digital account takeover attempts globally rose by 20%, becoming one of the fastest-growing types of digital fraud reported to TransUnion by its customers last year.

Third, consumers and lenders reported significant fraud losses.

29% of consumers said they lost money from email, online, phone call or text messaging fraud in the last year, costing a median amount of $1,747 US dollars among those surveyed in 18 countries and regions.

Also, lender exposure to synthetic identities in the US for auto loans, bank credit cards, retail credit cards and unsecured personal loans at the end of 2024 totaled $3.3 billion dollars - an all-time high.

For more insights pertinent to those responsible for preventing fraud and securing customer experiences in order to deliver better business outcomes, visit www.transunion.com/fraudreport.