Optimizing Acquisitions and Reaching the Right Consumers

Amid evolving consumer engagement preferences, gaining an edge within the competitive US financial services market is no easy task. To be successful, financial institutions (FIs) need to rethink and fortify marketing strategies to increase awareness, reach more consumers and drive them to take action.

Our new guide explores the importance of identifying and engaging the right people in an increasingly digital arena, and highlights efficient and effective acquisition tactics, including:

• Cleaning and enriching marketing databases and consumer lists for a better understanding of the consumer identity and more successful outreach
• Leveraging data-driven insights to broaden reach and target those most likely to respond
• Diversifying and personalizing marketing programs across channels including direct mail, digital and phone