AI That Works: A Practical Roadmap for Marketing Leaders

For CMOs and marketing leaders looking for real AI outcomes — not more empty promises

AI is no longer optional in modern marketing. Content is easier to generate, dashboards are fuller than ever and budgets continue shifting toward AI‑driven tools. Yet many teams still struggle to connect AI investments to real bottom-line impact.

These days, the disconnect is harder to ignore. According to Gartner, marketers and data teams are expected to abandon 60% of AI initiatives they start in 2026. The issue isn’t ambition or experimentation — it’s AI readiness.

This practical guide is designed for marketing leaders ready to move beyond pilots and prototypes to achieve outcomes that withstand real-world pressure. Inside, you’ll find a clear framework for building AI strategies rooted in rock-solid data foundations. Discover how leading teams are assessing the health of their data, strengthening customer identity and creating the conditions for AI to deliver actionable insights.

Spcifically, the guide explores:

• Why so many AI initiatives stall before they scale
• What “AI‑ready data” looks like in real organizations
• How a connected view of the customer enhances the value AI can deliver
• Case studies from real companies, such as Actable and Bikky, that have shifted from fragmented signals to measurable outcomes

Download AI That Works: A Practical Roadmap for Marketing Leaders to learn what it takes to develop AI strategies grounded in data that’s built to work.