While often viewed as a cost center, responsible gaming is actually a worthwhile investment that drives revenue across player acquisition, onboarding, retention and experience. When treated as a horizontal layer across all organizational functions, it can promote trusted gaming experiences and improve lifetime player value.

This quick guide will illuminate the value and impact a responsible gaming layer can add to different parts of an organization, including:

• Know your customer (KYC)

Quickly verify players including their age from the first touchpoint and reduce manual reviews.

• Fraud prevention

Know when fraud, such as bonus abuse, occurs or when self-exclusion applies.

• Player segmentation

Understand and retain your players faster; know who may be at risk and who’s a VIP.

• Marketing

Build audiences from key attributes of your VIP players and suppress distressed individuals.