Auto Retailing Study

Digitization has taken much of the auto retailing experience online, from the ability to compare car models to inquiring with a dealership about a vehicle. As consumer preferences continue to evolve, lenders and dealerships must determine how best to reach and engage with car buyers. 

Based on responses of consumers who purchased a vehicle between October 2022 and October 2023, the results of our Auto Retailing Survey offer actionable insights into today’s car buying experience. For an overview of the findings, download the infographic which reveals consumer trends and behaviors around:

• The use of online search and forms
• Dealer interactions and communications
• Vehicle financing