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2022 Back-to-School  Shopping Report

At a time when inflation and rising interest rates are stretching household budgets, consumers are reassessing and making tough decisions about their purchases.

With back-to-school in full swing, TransUnion surveyed consumers to assess if and how their school-related shopping habits changed this year. Key findings included:

  • More than half of survey respondents said they expected to spend more or considerably more on back-to-school shopping this year
  • Nearly 40% planned to substitute less expensive items
  • Roughly 40% of shoppers said they’d use BNPL services to purchase back-to-school supplies compared to just 2% of consumers responding to TransUnion’s 2021 Consumer Holiday Shopping survey

Retailers face a highly competitive marketplace where change is constant. Get more detailed findings by downloading the Back-to-School Report.

 

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