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Breaking Barriers to Reach Customers and Improve Engagement

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Steps for optimizing your outbound customer contact strategy

In response to today’s changing consumer behaviors and compliance regulations, communication strategies must rapidly evolve so businesses can effectively reach customers.

Download the eBook for a step-by-step guide on how to optimize customer outreach through a multichannel approach that spans the lifecycle from customer relationship contact data management (CRM) through campaign amplification.

You’ll learn how strategies and solutions like our Customer Contact Intelligence (CCI) and Trusted Call Solutions (TCS) help ensure access to the most up-to-date, robust customer contact information — and how using data insights and intelligence enhances the reach and effectiveness of campaigns.

You’ll enjoy benefits, such as reduced compliance risk, improved right-party contact rates and increased customer engagement.

Takeaways

Key steps in a successful outreach strategy include:
  • Verifying and scoring your CRM data quality
  • Appending and enriching data
  • Monitoring and updating data
  • Understanding and mitigating risk for each contact
  • Prioritizing outreach by scoring contacts with the best phone/email
  • Preventing spam mistagging
  • Branding your calls so customers know and trust who’s calling

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