Creating a Friction-Right Experience

Block fraudsters without penalizing good customers

Protecting consumers from fraud is important, but it can’t be done at the expense of the customer experience. Customer tolerance for friction is lessening amid their expectations of fast, pleasant, and personalized experiences. When communications and utilities providers implement a friction-filled fraud prevention strategy, these very fraud prevention measures can exacerbate false positives, damage customer relationships, and erode brand loyalty:

• False positives cost organizations 70 times more than actual fraud losses¹
• Two-thirds of consumers would switch brands for a better digital experience²

Download this guide to learn more about how device-based identification data helps detect fraud while making digital interactions easy, quick, and convenient for safe consumers. 

¹ Aite-Novarica

² TransUnion Global Digital Fraud Trends Report