The Cumulative Impact of Getting Audience Targeting Right

Amid the proliferation of new channels, signals and touchpoints, it’s never been more challenging to find your target audience — and as a new analysis from TransUnion® shows, it’s also never been more important.

According to real-world marketing campaign data, the gap in performance between making the best and worst targeting decisions is massive — and only grows as those audiences become more targeted.

While this presents substantial opportunities for campaign efficiency and growth, it also poses risks for marketers who miss the mark. Download our report — The Cumulative Impact of Getting Audience Targeting Right — to discover just how crucial choosing the right audience can be to your bottom line, and learn how TransUnion can help tip the odds in your favor.